PRIVACY POLICY

Effective Date and Last Updated: August 2, 2026

1. Introduction

Hocking Hills Serenity Salt Cave, LLC., doing business as Hocking Hills Salt Cave (“Hocking Hills Salt Cave,” “we,” “us,” or “our”), respects the privacy of our website visitors, guests, customers, members, subscribers, employment applicants, and other individuals who interact with us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when individuals:

• Visit www.hhsaltcave.com or www.hhserenitysaltcave.com;

• Schedule or manage an appointment;

• Purchase a service, membership, package, gift certificate, or product;

• Create or access an account or loyalty profile;

• Complete an online Electronic Registration / Pre-Registration form;

• Complete or electronically sign a consent document, waiver, acknowledgment, or other agreement;

• Complete a questionnaire, survey, application, or other form powered by Jotform;

• Submit a contact request, inquiry, employment application, review, testimonial, or staff-recognition message;

• Subscribe to email marketing or SMS text messages;

• Interact with our online store, social media content, embedded videos, maps, or other digital services; or

• Otherwise communicate or conduct business with Hocking Hills Salt Cave.

All online Electronic Registration / Pre-Registration forms, consent documents, and employment applications are powered and hosted through Jotform. Hocking Hills Salt Cave may also use Jotform for other occasional forms, questionnaires, surveys, acknowledgments, requests, or data-collection workflows.

Other website functions are provided by additional third-party platforms. These providers may collect and process information under their own privacy policies in addition to this Privacy Policy.

2. Information We Collect

The information we collect depends upon how an individual interacts with Hocking Hills Salt Cave and which forms or services the individual chooses to use.

A. Contact and Identifying Information

We may collect:

• First and last name;

• Email address;

• Telephone or mobile number;

• Mailing or billing address;

• Date of birth, age, or age range;

• Parent or guardian information when information is submitted for a minor; and

• Other identifying information voluntarily provided to us.

B. Appointment, Registration, and Service Information

When an appointment or service is scheduled, purchased, registered, or managed, we may collect:

• Appointment type, date, and time;

• Names or information concerning members of a scheduled party;

• Appointment and service history;

• Scheduling preferences;

• Information submitted through an Electronic Registration / Pre-Registration form;

• Completed consent documents, waivers, acknowledgments, and electronic signatures;

• Cancellation, rescheduling, refund, and payment information;

• Notes or requests voluntarily submitted in connection with an appointment;

• Confirmation that required registration or consent documents were completed; and

• Communications related to an appointment or service.

All online Electronic Registration / Pre-Registration forms and consent documents are powered and hosted through Jotform.

C. Account, Membership, and Loyalty Information

If an individual creates or uses an account, membership, subscription, package, or loyalty profile, we may collect:

• Account identifiers;

• Login credentials or authentication information;

• Membership, subscription, package, or loyalty status;

• Purchase and redemption history;

• Account preferences; and

• Communications concerning the account or membership.

Individuals are responsible for protecting their account credentials and should notify us if unauthorized account activity is suspected.

D. Payment and Transaction Information

When a purchase or payment is made, payment information may be processed through Acuity Scheduling, Squarespace, Square, Stripe, PayPal, Squarespace Payments, or another payment provider identified during the transaction.

Hocking Hills Salt Cave may receive limited transaction information, including:

• Name and billing contact information;

• Payment status;

• Transaction date and amount;

• Payment method type;

• Transaction or confirmation number;

• The last digits of a payment card; and

• Information necessary to process a refund, cancellation fee, recurring membership payment, or other authorized transaction.

Complete payment-card information is generally collected and processed directly by the applicable payment provider. Those providers handle payment information according to their own privacy notices and security practices.

E. Communications and Customer-Service Information

We may retain information submitted through:

• Contact and inquiry forms;

• Email;

• Telephone calls;

• SMS text messages;

• Social media;

• Customer-service requests;

• Reviews or testimonials;

• Staff-recognition forms;

• Jotform-powered forms; and

• Other communications with Hocking Hills Salt Cave.

If an individual submits content intended for publication, such as a testimonial, review, or staff-recognition message, the submitted name and message may be publicly displayed. Email addresses and other private contact information will not be intentionally displayed unless the individual authorizes their publication.

F. Email and SMS Subscription Information

When an individual subscribes to marketing communications, we may collect:

• Name;

• Email address;

• Mobile telephone number;

• Subscription source;

• Date and time of consent;

• Communication preferences;

• Messages sent or received;

• Delivery and engagement information; and

• Unsubscribe or opt-out records.

G. Employment Application Information

All online employment applications for Hocking Hills Salt Cave are powered and hosted through Jotform.

When an individual applies for employment, we may collect information voluntarily provided in the application, including:

• Name and contact information;

• Address;

• Age or confirmation of employment eligibility;

• Employment history;

• Education, training, certifications, and qualifications;

• Availability and scheduling preferences;

• Professional references;

• Responses to employment-related questions;

• Résumés, cover letters, and other uploaded documents;

• Electronic signatures, acknowledgments, and certifications; and

• Communications related to the application or hiring process.

Employment application information is used to evaluate candidates, communicate about employment opportunities, maintain hiring records, and comply with applicable employment and recordkeeping requirements.

Submitting an employment application does not guarantee an interview or an offer of employment.

H. Electronic Registration, Pre-Registration, and Consent Information

All online Electronic Registration / Pre-Registration forms and consent documents are powered and hosted through Jotform.

Depending upon the particular service, appointment, or document, these forms may collect:

• Guest or participant name;

• Contact information;

• Date of birth or age;

• Appointment or service information;

• Parent or guardian information for a minor;

• Responses to required registration questions;

• Acknowledgment of policies, terms, risks, or service information;

• Consent selections;

• Electronic signatures;

• Date and time of completion;

• Technical information associated with the submission; and

• Other information reasonably necessary to document registration, authorization, acknowledgment, or consent.

Information submitted through these documents may be used to prepare for an appointment, verify that required documents were completed, administer services, maintain consent records, enforce applicable policies, respond to disputes, and satisfy legal, insurance, or recordkeeping requirements.

I. Other Jotform Submissions

Hocking Hills Salt Cave may occasionally use Jotform to collect information through other forms, questionnaires, registrations, surveys, acknowledgments, requests, or administrative workflows.

The information requested will depend upon the purpose of the particular form. The form fields will generally identify the information requested before the individual submits it.

Individuals should not provide sensitive or unnecessary personal information unless the form specifically requests it and the information is reasonably necessary for the stated purpose.

J. Information Collected Automatically

When an individual visits or interacts with our website or a connected online service, Wix, Google Analytics, Jotform, and other technology providers may automatically collect:

• Internet Protocol address;

• Browser type and version;

• Device type;

• Operating system;

• Approximate geographic location derived from an IP address;

• Referring website or source;

• Pages or forms viewed;

• Links or buttons selected;

• Date, time, and duration of visits;

• Account, form, or session identifiers;

• Cookie identifiers;

• Website or form performance information; and

• Diagnostic, security, and error data.

3. How We Use Personal Information

We may use personal information to:

• Provide, administer, and improve our website, services, forms, and customer experience;

• Schedule, confirm, manage, reschedule, or cancel appointments;

• Send appointment confirmations, reminders, updates, and follow-up communications;

• Process purchases, deposits, refunds, memberships, packages, subscriptions, and gift certificates;

• Create and administer customer, membership, and loyalty accounts;

• Process and verify Electronic Registration / Pre-Registration forms;

• Verify completed consent documents, waivers, acknowledgments, and electronic signatures;

• Document authorization or consent for services;

• Prepare for and administer appointments;

• Process and respond to other Jotform submissions;

• Respond to questions, contact requests, and customer-service matters;

• Evaluate employment applications and communicate with applicants;

• Send marketing emails or SMS text messages when permitted;

• Maintain unsubscribe and opt-out records;

• Analyze website traffic, form performance, and visitor interaction;

• Detect and prevent fraud, abuse, security incidents, and unauthorized access;

• Maintain business, tax, accounting, employment, operational, insurance, and legal records;

• Enforce our policies, agreements, consent documents, and legal rights;

• Comply with applicable laws, court orders, subpoenas, and lawful government requests;

• Protect the health, safety, rights, and property of Hocking Hills Salt Cave, our guests, applicants, employees, and others; and

• Carry out another purpose disclosed when the information is collected or authorized by the individual.

We may aggregate or de-identify information so it no longer reasonably identifies a particular individual. We may use this information for analytics, planning, security, and business-improvement purposes.

4. Cookies and Analytics

Our website and its technology providers may use cookies, pixels, local storage, tags, scripts, and similar technologies.

These technologies may include:

• Essential cookies: Required for website security, navigation, account access, forms, and requested functionality.

• Functional cookies: Used to remember preferences and improve website operation.

• Analytics cookies: Used to understand website traffic, page performance, form interaction, and general visitor activity.

• Embedded-content technologies: Used when maps, videos, social media features, scheduling tools, forms, or other external content are displayed.

We use Google Analytics to measure and understand website usage. Google may collect device, browser, network, cookie, and interaction information according to the Google Privacy Policy.

Hocking Hills Salt Cave does not currently use personal information for targeted or cross-context behavioral advertising.

Visitors can control or delete cookies through their browser settings. Blocking certain cookies may cause portions of the website, account portal, scheduling system, Jotform forms, or other features to operate incorrectly.

When a cookie-preference tool is displayed, visitors may also use that tool to manage available cookie choices.

5. How We Disclose Information

We may disclose personal information only as reasonably necessary for the purposes described in this Policy.

A. Technology and Service Providers

Information may be processed by companies that provide website hosting, forms, scheduling, communications, analytics, payment processing, storage, security, and other operational services.

These providers include:

• Wix, for website hosting, website forms, account functions, cookies, security, and related website services;

• Jotform, for all online Electronic Registration / Pre-Registration forms, consent documents, employment applications, and other occasional forms, questionnaires, surveys, acknowledgments, requests, and data-collection workflows;

• Acuity Scheduling and Squarespace, for appointments, customer scheduling, memberships, appointment notifications, and related services;

• Square, Stripe, PayPal, and Squarespace Payments, as applicable, for payment and transaction processing;

• Google Analytics, for website measurement and analytics;

• Textedly, for the administration and delivery of SMS text messages; and

• ReachMail, for email subscription management and email delivery.

These companies may process information under service agreements with Hocking Hills Salt Cave and may also have independent legal obligations or privacy practices. Individuals should review the applicable provider’s privacy notice for additional information.

B. Professional and Operational Support

We may disclose information to accountants, attorneys, insurers, consultants, information-technology providers, website administrators, hiring personnel, and other professionals who assist with legitimate business operations and are expected to protect the information they receive.

C. Legal, Safety, and Security Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law or legal process;

• Respond to a lawful government, court, or law-enforcement request;

• Investigate fraud, unauthorized activity, or a security incident;

• Enforce an agreement, policy, consent document, or legal right;

• Protect the safety, rights, or property of Hocking Hills Salt Cave or another person; or

• Defend against a legal claim.

D. Business Transactions

If Hocking Hills Salt Cave is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be reviewed or transferred as part of that transaction, subject to appropriate confidentiality and legal safeguards.

E. At the Individual’s Direction

We may disclose information when an individual requests, directs, authorizes, or consents to the disclosure.

6. No Sale of Personal Information

Hocking Hills Salt Cave does not sell or rent personal information.

We do not sell mobile numbers, email addresses, appointment information, Electronic Registration / Pre-Registration information, consent documents, employment applications, Jotform submissions, account information, or customer lists to third parties for their own marketing purposes.

Hocking Hills Salt Cave does not currently share personal information for targeted or cross-context behavioral advertising.

Disclosing information to a provider that performs form hosting, scheduling, website hosting, analytics, payment processing, email delivery, or SMS delivery on our behalf is not treated by us as selling a customer list.

7. SMS Text Messaging

Participation in the Hocking Hills Salt Cave SMS program is optional. Consent to receive marketing text messages is not a condition of purchasing goods or services.

Messages may include promotions, special offers, operational updates, or other information about Hocking Hills Salt Cave. Message frequency may vary. Message and data rates may apply.

Recipients may:

• Reply STOP to cancel SMS messages;

• Reply HELP for assistance; or

• Contact Hocking Hills Salt Cave using the information at the end of this Policy.

No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. All categories described in this Privacy Policy exclude text-messaging originator opt-in data and consent; this information will not be shared with third parties except as necessary to provide the messaging service or as required by law.

Textedly and participating telecommunications providers may process mobile numbers, consent records, and message information as necessary to administer and deliver the SMS program. Textedly’s practices are described in the Textedly Privacy Policy.

Opting out of marketing SMS messages does not prevent Hocking Hills Salt Cave from sending an individually requested response or another nonmarketing communication when legally permitted.

8. Email Communications

Hocking Hills Salt Cave may use ReachMail to manage email subscriptions and deliver email marketing.

Recipients may unsubscribe from marketing emails by selecting the unsubscribe link contained in an email or by contacting us. We may retain an email address on a suppression list to ensure the individual’s opt-out preference continues to be honored.

Unsubscribing from marketing email does not prevent necessary transactional or relationship messages, including appointment confirmations, reminders, receipts, account notices, membership notices, policy updates, or direct responses to an inquiry.

ReachMail’s practices are described in the ReachMail Privacy Policy.

9. Jotform Forms and Documents

All Hocking Hills Salt Cave online Electronic Registration / Pre-Registration forms, consent documents, and employment applications are powered and hosted through Jotform.

Jotform may also be used periodically for other forms, surveys, questionnaires, registrations, acknowledgments, requests, or administrative purposes.

When an individual submits a Jotform-powered form or document:

• The information is transmitted to and processed through Jotform;

• Hocking Hills Salt Cave receives or accesses the submitted information;

• Jotform may collect technical and usage information associated with the submission;

• The information may be stored within Jotform’s systems or connected services;

• The submission may include an electronic signature, acknowledgment, consent selection, or date-and-time record; and

• The information may be downloaded, exported, reviewed, retained, or deleted by authorized Hocking Hills Salt Cave personnel.

Jotform’s collection, storage, security, and processing practices are governed by the Jotform Privacy Policy.

Individuals should review the notice, questions, requested fields, and consent language displayed on a form before submitting or signing it.

Individuals who do not wish to submit information through Jotform may contact Hocking Hills Salt Cave to ask whether a reasonable alternative submission method is available. An alternative method may not be available for every document, registration requirement, or process.

10. Third-Party Payment and Scheduling Services

Our appointment, membership, and payment services may connect visitors to external pages or embedded services operated by Acuity Scheduling, Squarespace, Square, Stripe, or PayPal.

These providers may collect information directly from individuals and process that information under their own privacy notices:

• Squarespace Privacy Policy

• Square Consumer Privacy Notice

• Stripe Privacy Policy

• PayPal Privacy Statement

Hocking Hills Salt Cave does not control every independent use of information by these providers. However, we seek to use established providers for specific operational purposes and limit our disclosures to information reasonably necessary to provide the requested service.

11. Embedded Content and External Websites

Our website may contain links to or embedded content from Google Maps, video platforms, social media networks, our online store, Jotform, scheduling platforms, review platforms, and other external services.

These third parties may collect information when an individual views, selects, submits, signs, or interacts with their content, even if the content appears within a Hocking Hills Salt Cave webpage. Their collection and use of information are governed by their own privacy policies.

A link to another website does not mean Hocking Hills Salt Cave controls or endorses that website’s privacy or security practices.

12. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the requested service;

• Maintain appointments, accounts, memberships, and transaction records;

• Maintain Electronic Registration / Pre-Registration records;

• Administer and preserve consent documents, waivers, acknowledgments, and electronic signatures;

• Process and maintain employment applications and hiring records;

• Respond to other Jotform submissions;

• Maintain marketing preferences and opt-out records;

• Satisfy tax, accounting, insurance, contractual, employment, and legal requirements;

• Resolve disputes;

• Prevent fraud or misuse; and

• Enforce our agreements and policies.

The appropriate retention period depends on the type of information, the reason it was collected, applicable legal requirements, and whether the information is needed to establish, exercise, or defend a legal claim.

Information submitted through Jotform may remain within Jotform or connected systems until it is deleted according to Hocking Hills Salt Cave’s operational practices, account settings, or applicable legal requirements. Jotform and other third-party providers may also maintain information according to their own retention requirements and privacy policies.

13. Information Security

Hocking Hills Salt Cave uses reasonable administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Access to Electronic Registration / Pre-Registration forms, consent documents, employment applications, and other form submissions is intended to be limited to personnel who reasonably need the information for authorized business purposes.

No website, form platform, network, electronic transmission, or storage system can be guaranteed to be completely secure. Individuals should use caution when transmitting sensitive information electronically and should use unique, secure account credentials.

14. Privacy Rights and Choices

Depending on applicable law, an individual may have the right to request that we:

• Confirm whether we maintain personal information about the individual;

• Provide access to certain personal information;

• Correct inaccurate information;

• Delete certain information;

• Provide a portable copy of certain information;

• Explain the categories of information collected, used, or disclosed;

• Withdraw consent where processing is based on consent; or

• Review a decision concerning a previous privacy request.

Individuals may also:

• Unsubscribe from marketing email;

• Reply STOP to marketing SMS messages;

• Adjust browser cookie settings;

• Use an available cookie-preference tool; or

• Contact us about a privacy concern.

Hocking Hills Salt Cave does not discriminate against individuals for exercising a privacy right provided by applicable law.

To protect customer and applicant information, we may request information reasonably necessary to verify the identity and authority of the person submitting a request.

We may deny or limit a request when permitted or required by law, including when information must be retained for legal, security, fraud-prevention, transaction, employment, consent-documentation, insurance, or recordkeeping purposes.

When appropriate, Hocking Hills Salt Cave may need to communicate with Jotform or another provider to complete a verified access, correction, or deletion request.

15. Children’s Privacy

The Hocking Hills Salt Cave website is intended for a general audience and is not directed to children under 13.

Children may participate in certain Hocking Hills Salt Cave services when permitted by our service policies and accompanied or authorized by a responsible adult. A parent or legal guardian may schedule an appointment and submit necessary Electronic Registration / Pre-Registration information, consent documents, waivers, or acknowledgments on behalf of a minor.

Children under 13 should not independently:

• Create a website or loyalty account;

• Submit or sign a Jotform-powered Electronic Registration / Pre-Registration form or consent document;

• Submit a Wix, Acuity, or Jotform form;

• Submit a contact or registration request;

• Enroll in email or SMS marketing;

• Make an online purchase; or

• Provide personal information through the website.

A parent or legal guardian should submit and sign any required online information or consent documents for a child under 13.

If we learn that personal information was submitted directly by a child under 13 without appropriate parental or guardian involvement, we will take reasonable steps to delete the information unless retaining it is required by law or necessary to protect the child’s safety.

A parent or guardian who believes a child submitted personal information without permission should contact us at info@hhserenitysaltcave.com.

Individuals between 13 and 17 should use the website and submit information only with the knowledge and permission of a parent or legal guardian.

16. Visitors Outside Ohio

Hocking Hills Salt Cave is located in Ohio and primarily provides services to Ohio residents and visitors traveling to the Hocking Hills region.

Information may be stored or processed in other states or countries where Jotform, Wix, Acuity Scheduling, payment processors, communications providers, or other service providers operate. Privacy and data-protection laws in those locations may differ from the laws in an individual’s home jurisdiction.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, forms, technology, vendors, legal obligations, or information practices.

The revised version will be posted with an updated “Last Updated” date. When appropriate, we may provide additional notice through the website, email, account notification, or another reasonable method.

18. Contact Hocking Hills Salt Cave

Questions, concerns, or privacy requests may be directed to:

Hocking Hills Serenity Salt Cave, LLC.DBA Hocking Hills Salt Cave690 Old McArthur Rd.Logan, Ohio 43138

Telephone: 1 (740) 385-9999Email: info@hhserenitysaltcave.com

For privacy requests submitted by email, please use “Privacy Request” in the subject line and describe the request in sufficient detail for us to identify and respond to it.